Consumer - brand relationship: A brand hate perspective
| Autor: | Roy, Sanjit K., Sharma, Apurv, Bose, Sunny, Singh, Gaganpreet |
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| Zdroj: | In Journal of Business Research May 2022 144:1293-1304 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Roy, Sanjit K., Sharma, Apurv, Bose, Sunny, Singh, Gaganpreet |
|---|---|
| Zdroj: | In Journal of Business Research May 2022 144:1293-1304 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect