Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list
| Autor: | Chandon, Jean-Louis, Laurent, Gilles, Lambert-Pandraud, Raphaëlle |
|---|---|
| Zdroj: | In Journal of Business Research June 2022 145:468-481 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect