Pride and gratitude: Egoistic versus altruistic appeals in social media advertising
| Autor: | Baek, Tae Hyun, Yoon, Sukki |
|---|---|
| Zdroj: | In Journal of Business Research March 2022 142:499-511 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Baek, Tae Hyun, Yoon, Sukki |
|---|---|
| Zdroj: | In Journal of Business Research March 2022 142:499-511 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect