How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty
| Autor: | Afonso Vieira, Valter, Agnihotri, Raj, de Almeida, Marcos Inácio Severo, Lopes, Evandro Luiz |
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| Zdroj: | In Journal of Business Research March 2022 141:200-212 |
| Databáze: | ScienceDirect |
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