What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion
| Autor: | Apaolaza, Vanessa a, ⁎, Hartmann, Patrick a, Paredes, Mario R. b, Trujillo, Alejandra a, D'Souza, Clare c |
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| Zdroj: | In Journal of Business Research March 2022 141:367-379 |
| Databáze: | ScienceDirect |
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