Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
| Autor: | Stathakopoulos, Vlasis, Kottikas, Konstantinos G., Painesis, Grigorios, Theodorakis, Ioannis G., Kottika, Efthymia |
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| Zdroj: | In Journal of Business Research February 2022 139:1240-1254 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect