The path to game-day attendance runs through sports fan rituals

Autor: Fazal-E-Hasan, Syed Muhammad, Neale, Larry, Sekhon, Harjit, Mortimer, Gary, Brittain, Ian, Sekhon, Jaswinder
Zdroj: In Journal of Business Research December 2021 137:308-318
Databáze: ScienceDirect