The path to game-day attendance runs through sports fan rituals
Autor: | Fazal-E-Hasan, Syed Muhammad, Neale, Larry, Sekhon, Harjit, Mortimer, Gary, Brittain, Ian, Sekhon, Jaswinder |
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Zdroj: | In Journal of Business Research December 2021 137:308-318 |
Databáze: | ScienceDirect |
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