Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection
| Autor: | Fazli-Salehi, Reza, Torres, Ivonne M., Madadi, Rozbeh, Zúñiga, Miguel Ángel |
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| Zdroj: | In Journal of Business Research December 2021 137:46-57 |
| Databáze: | ScienceDirect |
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