What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts
| Autor: | Kapitan, Sommer, Mittal, Sarah, Sundie, Jill M., Beal, Daniel J. |
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| Zdroj: | In Journal of Business Research September 2021 134:467-479 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect