The unpowered customer: Co-creation as tactics of the weak
| Autor: | Appiah, Gloria, Bonsu, Samuel K., Sarpong, David |
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| Zdroj: | In Journal of Business Research September 2021 133:317-326 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Appiah, Gloria, Bonsu, Samuel K., Sarpong, David |
|---|---|
| Zdroj: | In Journal of Business Research September 2021 133:317-326 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect