Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics
| Autor: | Epstein, Leonardo D., Inostroza-Quezada, Ignacio E., Goodstein, Ronald C., Choi, S. Chan |
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| Zdroj: | In Journal of Business Research May 2021 128:279-289 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect