The effect of ending disclosure on the persuasiveness of narrative PSAs
| Autor: | Orazi, Davide C., Lei, Jing, Bove, Liliana L. |
|---|---|
| Zdroj: | In Journal of Business Research April 2021 127:241-251 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Orazi, Davide C., Lei, Jing, Bove, Liliana L. |
|---|---|
| Zdroj: | In Journal of Business Research April 2021 127:241-251 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect