The role of marketing channels in consumers’ promotional point redemption decisions
| Autor: | Li, Chen, Swaminathan, Srinivasan, Kim, Junhee |
|---|---|
| Zdroj: | In Journal of Business Research March 2021 125:314-323 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Li, Chen, Swaminathan, Srinivasan, Kim, Junhee |
|---|---|
| Zdroj: | In Journal of Business Research March 2021 125:314-323 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect