Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
| Autor: | Mustak, Mekhail, Salminen, Joni, Plé, Loïc, Wirtz, Jochen |
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| Zdroj: | In Journal of Business Research January 2021 124:389-404 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect