The route to improve the effectiveness of negative PSAs
| Autor: | Ma, Jingjing, Mo, Zichuan, Gal, David |
|---|---|
| Zdroj: | In Journal of Business Research February 2021 123:669-682 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ma, Jingjing, Mo, Zichuan, Gal, David |
|---|---|
| Zdroj: | In Journal of Business Research February 2021 123:669-682 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect