Does seeing bad make you do good? How witnessing retail transgressions influence responses to cause marketing offers
| Autor: | Kulow, Katina, Kwon, Mina, Barone, Michael J. |
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| Zdroj: | In Journal of Business Research August 2021 132:680-692 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect