Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
| Autor: | Smink, Anne R., van Reijmersdal, Eva A., van Noort, Guda, Neijens, Peter C. |
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| Zdroj: | In Journal of Business Research September 2020 118:474-485 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect