Does personality congruence explain luxury brand attachment? The results of an international research study

Autor: Donvito, Raffaele, Aiello, Gaetano, Grazzini, Laura, Godey, Bruno, Pederzoli, Daniele, Wiedmann, Klaus-Peter, Halliburton, Chris, Chan, Priscilla, Tsuchiya, Junji, Skorobogatykh, Irina Ivanovna, Oh, Hyunjoo, Singh, Rahul, Ewing, Mike, Lee, Yuri, Fei, Li, Chen, Cindy Rong, Siu, Noel Yee-Man
Zdroj: In Journal of Business Research November 2020 120:462-472
Databáze: ScienceDirect
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