We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
Autor: | Leonhardt, James M., Pezzuti, Todd, Namkoong, Jae-Eun |
---|---|
Zdroj: | In Journal of Business Research May 2020 112:160-169 |
Databáze: | ScienceDirect |
Externí odkaz: |