Modeling word-of-mouth usage: A replication
| Autor: | Iyer, Rajesh, Griffin, Mitch |
|---|---|
| Zdroj: | In Journal of Business Research March 2021 126:512-523 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Iyer, Rajesh, Griffin, Mitch |
|---|---|
| Zdroj: | In Journal of Business Research March 2021 126:512-523 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect