Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
| Autor: | Pedeliento, Giuseppe, Andreini, Daniela, Veloutsou, Cleopatra |
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| Zdroj: | In Journal of Business Research October 2020 119:481-494 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect