The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
| Autor: | Porcu, Lucia, del Barrio-García, Salvador, Kitchen, Philip J., Tourky, Marwa |
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| Zdroj: | In Journal of Business Research October 2020 119:435-443 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect