It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services
| Autor: | Bertele, Kerrie, Feiereisen, Stephanie, Storey, Chris, van Laer, Tom |
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| Zdroj: | In Journal of Business Research February 2020 107:38-49 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect