Predicting customer value per product: From RFM to RFM/P
| Autor: | Heldt, Rodrigo, Silveira, Cleo Schmitt *, Luce, Fernando Bins |
|---|---|
| Zdroj: | In Journal of Business Research April 2021 127:444-453 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Heldt, Rodrigo, Silveira, Cleo Schmitt *, Luce, Fernando Bins |
|---|---|
| Zdroj: | In Journal of Business Research April 2021 127:444-453 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect