The visual ecology of product packaging and its effects on consumer attention
| Autor: | Orquin, Jacob L., Bagger, Martin P., Lahm, Erik S., Grunert, Klaus G., Scholderer, Joachim |
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| Zdroj: | In Journal of Business Research April 2020 111:187-195 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect