The effect of color and self-view priming in persuasive communications
| Autor: | Kareklas, Ioannis, Muehling, Darrel D., King, Skyler |
|---|---|
| Zdroj: | In Journal of Business Research May 2019 98:33-49 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Kareklas, Ioannis, Muehling, Darrel D., King, Skyler |
|---|---|
| Zdroj: | In Journal of Business Research May 2019 98:33-49 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect