The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
| Autor: | Mukherjee, Amaradri, Smith, Ronn J., Turri, Anna M. |
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| Zdroj: | In Journal of Business Research November 2018 92:290-299 |
| Databáze: | ScienceDirect |
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