The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
| Autor: | Hunt, Shelby D. |
|---|---|
| Zdroj: | In Journal of Business Research February 2019 95:408-416 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Hunt, Shelby D. |
|---|---|
| Zdroj: | In Journal of Business Research February 2019 95:408-416 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect