Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
| Autor: | Machado, Joana César, Vacas-de-Carvalho, Leonor, Azar, Salim L., André, Ana Raquel, dos Santos, Barbara Pires |
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| Zdroj: | In Journal of Business Research March 2019 96:376-385 |
| Databáze: | ScienceDirect |
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