Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
| Autor: | Andreini, Daniela, Pedeliento, Giuseppe, Zarantonello, Lia, Solerio, Chiara |
|---|---|
| Zdroj: | In Journal of Business Research March 2019 96:355-365 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect