Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
Autor: | Das, Gopal, Agarwal, James, Malhotra, Naresh K., Varshneya, Geetika |
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Zdroj: | In Journal of Business Research February 2019 95:479-490 |
Databáze: | ScienceDirect |
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