Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality
| Autor: | Das, Gopal, Agarwal, James, Malhotra, Naresh K., Varshneya, Geetika |
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| Zdroj: | In Journal of Business Research February 2019 95:479-490 |
| Databáze: | ScienceDirect |
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