Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences
| Autor: | Hu, Miao, Qiu, Pingping, Wan, Fang, Stillman, Tyler |
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| Zdroj: | In Journal of Business Research September 2018 90:164-170 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect