Cognitive outcomes of brand heritage: A signaling perspective
| Autor: | Pecot, Fabien, Merchant, Altaf, Valette-Florence, Pierre, De Barnier, Virginie |
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| Zdroj: | In Journal of Business Research April 2018 85:304-316 |
| Databáze: | ScienceDirect |
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| Autor: | Pecot, Fabien, Merchant, Altaf, Valette-Florence, Pierre, De Barnier, Virginie |
|---|---|
| Zdroj: | In Journal of Business Research April 2018 85:304-316 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect