Engagement in sports virtual brand communities
| Autor: | Alonso-Dos-Santos, Manuel, Rejón Guardia, Francisco, Pérez Campos, Carlos, Calabuig-Moreno, Ferran, Ko, Yong Jae |
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| Zdroj: | In Journal of Business Research August 2018 89:273-279 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect