Shopper marketing moderators of the brand equity – behavioral loyalty relationship
| Autor: | Hariharan, Vijay Ganesh, Desai, Kalpesh Kaushik, Talukdar, Debabrata, Inman, J. Jeffrey |
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| Zdroj: | In Journal of Business Research April 2018 85:91-104 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect