Customer engagement behavior in individualistic and collectivistic markets
| Autor: | Roy, Sanjit Kumar, Balaji, M.S., Soutar, Geoff, Lassar, Walfried M., Roy, Rajat |
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| Zdroj: | In Journal of Business Research May 2018 86:281-290 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect