Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?
| Autor: | Mandler, Timo, Won, Sungbin, Kim, Kyungae |
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| Zdroj: | In Journal of Business Research November 2017 80:197-209 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect