Flag up! – Flagship products as important drivers of perceived brand innovativeness
| Autor: | Hubert, Marco, Florack, Arnd, Gattringer, Rafael, Eberhardt, Tim, Enkel, Ellen, Kenning, Peter |
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| Zdroj: | In Journal of Business Research February 2017 71:154-163 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect