Brand Networks as the Interplay of Identities, Selves, and Turtles: Commentary on “Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system”
| Autor: | Kozinets, Robert |
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| Zdroj: | In Journal of Business Research January 2017 70:441-442 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect