Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail
| Autor: | Klein, Jan F., Falk, Tomas, Esch, Franz-Rudolf, Gloukhovtsev, Alexei |
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| Zdroj: | In Journal of Business Research December 2016 69(12):5761-5767 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect