Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
| Autor: | Ceric, Arnela a, D'Alessandro, Steven a, ⁎, Soutar, Geoff b, Johnson, Lester c |
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| Zdroj: | In Journal of Business Research December 2016 69(12):5653-5661 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect