Exploring organizational propensity toward inbound–outbound marketing techniques adoption: The case of pure players and click and mortar companies
| Autor: | Bleoju, Gianita, Capatina, Alexandru, Rancati, Elisa, Lesca, Nicolas |
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| Zdroj: | In Journal of Business Research November 2016 69(11):5524-5528 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect