Customer equity and CLV in Spanish telecommunication services
| Autor: | Segarra-Moliner, Jose Ramón, Moliner-Tena, Miguel Ángel |
|---|---|
| Zdroj: | In Journal of Business Research October 2016 69(10):4694-4705 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Segarra-Moliner, Jose Ramón, Moliner-Tena, Miguel Ángel |
|---|---|
| Zdroj: | In Journal of Business Research October 2016 69(10):4694-4705 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect