The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
| Autor: | Halkias, Georgios, Davvetas, Vasileios, Diamantopoulos, Adamantios |
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| Zdroj: | In Journal of Business Research September 2016 69(9):3621-3628 |
| Databáze: | ScienceDirect |
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