Actor engagement as a microfoundation for value co-creation
| Autor: | Storbacka, Kaj, Brodie, Roderick J., Böhmann, Tilo, Maglio, Paul P., Nenonen, Suvi |
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| Zdroj: | In Journal of Business Research August 2016 69(8):3008-3017 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect