Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior
Autor: | Chou, Szu-Yu, Shen, George C., Chiu, Hung-Chang, Chou, Yu-Tsun |
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Zdroj: | In Journal of Business Research June 2016 69(6):2226-2232 |
Databáze: | ScienceDirect |
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