The effect of loyalty program fees on program perceptions and engagement
| Autor: | Ashley, Christy, Gillespie, Erin A., Noble, Stephanie M. |
|---|---|
| Zdroj: | In Journal of Business Research February 2016 69(2):964-973 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Ashley, Christy, Gillespie, Erin A., Noble, Stephanie M. |
|---|---|
| Zdroj: | In Journal of Business Research February 2016 69(2):964-973 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect