A typology of brand counterfeiting and imitation based on a semiotic approach
| Autor: | Le Roux, André, Bobrie, François, Thébault, Marinette |
|---|---|
| Zdroj: | In Journal of Business Research January 2016 69(1):349-356 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Le Roux, André, Bobrie, François, Thébault, Marinette |
|---|---|
| Zdroj: | In Journal of Business Research January 2016 69(1):349-356 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect