Positive marketing: A new theoretical prototype of sharing in an online community
| Autor: | Krush, Michael T., Pennington, Julia R., Fowler, Aubrey R., III, Mittelstaedt, John D. |
|---|---|
| Zdroj: | In Journal of Business Research December 2015 68(12):2503-2512 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect